ABOUT US

Bassitude Clothing Company was founded  by Jim Friend in 2013. Jim has had a love for fishing all his life. He had to put a pause on his fishing and motocross lifestyle to raise his family. He is a single parent. Jim has a daughter Emily, and two sons Preston and Clayton.

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In 2013 Jim started selling hats to fellow anglers and friends. Starting 2022 Bassitude Clothing Company started featuring a variety of Hats and apparel for Men, Women as well as Tackle gear. With new products and apparel every week. 

 

Jim is an avid Bass fisherman, but a working fisherman. Fishing tournaments in California year around. His favorite lakes to fish are Clear Lake, Shasta, Berryessa, and the Delta. He enjoys being involved with youth programs such as Cast for Kids, and The Youth Wildlife Conservation Experience. Teaching kids about fishing and the great outdoors.

 

We're proud of our reputation and the relationships we've build over the years. The result is a community of dedicated Bassitude customers. We appreciate your business and thank you for your shopping with us!